THE ARMM
ASSESSMENT
What are we actually assessing?
FIBRE → YARN → FABRIC → FINISH → TESTING → MANUFACTURING → COMMERCIAL REALITY
THE QUESTION THAT APPEARS THROUGHOUT THE PROCESS: WHY?
Why this fibre? Why this yarn? Why this construction? Why this finish? Why this claim?
Why this fibre? Why this yarn? Why this construction? Why this finish? Why this claim?